Even as activists and ethical technologists have been writing about and working on Personal Data and Privacy, the newer arena of Non-Personal Data (NPD) is very under-explored. What is the role of NPD in the face of a global pandemic like COVID-19? How do we deal with the possible economic exploitation of NPD, without any ethical bindings? This post looks at recent developments in dealing with Non-Personal Data in India, and the possible opportunities it provides in light of COVID-19. It argues for embedding public interest in working with NPD in India, a very urgent mission for activists and ethical technologists.